In August 2025, sales of pure electric vehicles in Thailand reached 9,825 units, accounting for 25.0% of Thailand’s total passenger car market and a year-on-year increase of 54.4%. In Thailand’s pure electric vehicle market, the top ten selling models in August were all Chinese brands, including the SAIC MG4, BYD Dolphin, and Atto3.
In July 2025, pure electric vehicle (BEV) sales in Thailand reached 10,194 units, accounting for 23.5% of Thailand’s total passenger car market of 43,314 units. This represented a 23.8% decrease from 13,382 units in June, but a 72.6% increase from July 2018. The top 19 BEVs in Thailand in July were all Chinese brands, with the Tesla Model Y in 20th place.
In May, new car sales in Thailand increased by 5% year-on-year to 52,229 units, primarily driven by strong sales of pure electric vehicles. The Thai government’s EV3.0 investment incentive program has attracted Chinese automakers to increase local production. However, pickup truck sales continued to decline.
In April 2025, domestic auto sales in Thailand increased by 0.97% year-on-year to 47,190 units. Chinese automakers in Thailand are no longer simply exporting finished vehicles, but are shifting to a comprehensive industry chain encompassing production and manufacturing, localized parts, charging infrastructure, and technology research and development.
Toyota Motor plans to expand its parts procurement from Chinese companies in Thailand to reduce the cost of an electric vehicle slated for launch in 2028. This move is expected to reduce costs by approximately 30%. Toyota is promoting its Thai supplier, Summit Group, to partner with a Chinese company to establish a new factory in Thailand. This marks the first time a major Japanese automaker has introduced a Chinese parts manufacturer to the Southeast Asian market.