In August 2025, Subaru sold a total of 82,077 vehicles in 30 countries worldwide, accounting for 1.27% of global sales. This included 61,220 Subaru vehicles in the US, 7,792 in Japan, 6,852 in Canada, and 3,202 in Australia.
Subaru’s global sales reached 244,000 units in the second quarter of 2025 (first quarter of fiscal year 2026), a year-on-year increase of 15.1%. However, in the US market, additional tariffs, coupled with the appreciation of the yen and pressure from raw material costs, led to a 16.2% year-on-year decline in operating profit, falling to 76.4 billion yen.
Subaru has set a global sales target of 900,000 units for fiscal year 2026, a 4.9% reduction from the previous year, reflecting a cautious approach during its electrification transition.
1 US Subaru 61220
2 Japan Subaru 7792
3 Canada Subaru 6852
4 Australia Subaru 3202
5 Chile Subaru 581
6 Mexico Subaru 406
7 Germany Subaru 321
8 Israel Subaru 256
9 Colombia Subaru 214
10 New Zealand Subaru 166
11 China Subaru 147
12 Poland Subaru 134
13 Taiwan, China Subaru 128
14 Russia Subaru 94
15 Italy Subaru 80
16 Spain Subaru 67
17 UK Subaru 58
18 Czech Subaru 55
19 South Africa Subaru 52
20 Indonesia Subaru 48
21 Argentina Subaru 37
22 Thailand Subaru 36
23 Turkey Subaru 31
24 Denmark Subaru 25
25 Austria Subaru 24
26 Finland Subaru 20
27 UAE Subaru 20
28 Greece Subaru 5
29 Sweden Subaru 5
30 Netherlands Subaru 1